Marketing expert Dana Kryńska came from Accolade and started to work for Progresus Invest Holding. Her main task will be to strategically lead marketing and communication of the entire holding and individual brands in the portfolio, which includes, for example, the market leader in wooden buildings RD Rýmařov. Dana’s task will be to launch a new brand on the market and build its reputation in accordance with the vision and strategy of the founders of Progresus Lukáš Zrůst and Lukáš Foral.
Dana has more than twenty years of experience in marketing and PR, both in global and local companies with an overlap to other markets. She has been in the world of investments and investment funds her entire career, and in the last few years also in the field of real estate. In the past, she worked for many years as a Marketing Director of the investment company Pioneer Investments, where she participated in a successful merger with the French company Amundi which she successfully launched on the market. In the same professional position, Dana built the Accolade brand and the brand of its industrial real estate fund, which is one of the most successful funds on the market.
“Progresus is a group with great ambitions, purposeful leaders and energy to build successful companies. It is defined by the following values: professionalism, innovation, sustainability, and above all, respect and humanity. Owners invest in projects that are related to life qualities and benefits for the whole society. At the moment, we have started the first phase of communication connected with our KVIFF partnership, and we are also intensively preparing a strategy of our brands in the portfolio and an overall marketing strategy of Progresus investment group. I believe that together we will achieve great success,” says Dana Kryńska.